I purposefully went to the bank, because I needed an ATM. The opening hours are indicated in the cards and the application, the ATM is generally 24/7. As a result, the department is closed for repairs and it is not recorded anywhere except the door itself. Bravo.

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Карина Янюк

Level 6 Local Expert

Alfa-Bank is increasingly moving towards meaningless marketing and is less and less engaged in what its customers open accounts for — financial services. Instead of improving the quality of the branches and customer support, the bank organizes festivals and launches collaborations that are neither useful nor meaningful. It's not about finances — it's about trying to attract attention by any means. In fact, there are fewer employees in the offices, there are more queues, and everything has been transferred to a "convenient" online service, where in fact it is impossible to get real help. No advice, no support, just chatbots and endless redirects. It feels like the bank is just playing at the brand, forgetting that its main function is to be a reliable financial partner, not an event organizer.

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