The ice cream is great! The taste is stable and unchangeable, there are no questions for technologists. I've been buying it, only here since 1998. I'm satisfied with the quality, but I gave one star for this: the last time (I don't always visit Donetsk), I almost lost my favorite dessert! Arriving in August, I went into the store and looked at the windows- I didn't see my favorite varieties (chestnut, sportivnoe, cheburashka), I wanted to leave, but the seller (a young guy) asked me why I was leaving without the goods. I replied that I had not found it (visually) there are no necessary varieties, but there is no time to study all the bins! And here it is: BINGO ice cream is also available in a full range, only the label has been changed. They made the same blue one, with fine print. It looks like Winter is having problems with the staff responsible for branding! How many people left the store without finding the right product, it was only the fault of creatives who thought of replacing a recognizable product. This recognition has been worked on since 1995!!! And some half-educated "smart guy" crossed out all the achievements of the organization (somewhere on the sidelines, PEPSI, COCA-Cola, McDonald's are laughing quietly). The management needs to take courses in marketing and management definitely, after such a creative rebranding, and it's better to throw away your diplomas and go to study again! This rebranding will be included in all textbooks: for THIRTY years to teach the buyer to a recognizable format, color, and in one moment, to cross out everything! Gorgeous businessmen-bees against honey! A classic example of how about....That's it! There is also another point, in the company store (at the factory), the shelves are littered with competitors' products, and competitors' products are in more advantageous places. "Gorgeous display of goods"!!!

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Игорь Давыденко

Level 3 Local Expert

Winter's products have always been of high quality, dumplings, pancakes, ice cream. Basically, I always take their products because compared to others, they keep the brand.

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VFR

Level 17 Local Expert

Shop from the factory you can buy everything fresh and the price is good

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12 reviews